Strategy & Marketing Lead (m/f/d)

Permanent employee, Full-time · München

YOUR MISSION

Ready to rethink nutrition? At yfood, we’ve been pioneering good food for everyday life since 2017, offering balanced, convenient, and truly delicious options. With our products, we’ve created an entirely new category: Smart Food. Active across Europe, growing fast, and always on the lookout for fresh ideas. If you want to be part of a dynamic team that’s revolutionising the food industry, yfood is the place for you.

You will build and own yfood’s global marketing architecture, ensuring that strategy, budgets, campaigns and market execution are fully aligned. Your work will directly enable scalable international growth by bringing clarity, structure and strategic focus to how we plan, invest and activate marketing globally.

Your Responsibilities

Strategic Marketing Planning

Own the annual global marketing planning process across markets
Build and manage multi-market campaign and launch calendars
Develop category and growth frameworks to guide market strategy
Lead budgeting models, forecasting and investment allocation

Campaign & Brand Strategy

Define the global campaign narrative and campaign architecture
Develop playbooks and strategic guidelines for local market teams
Build clear messaging, funnel and briefing frameworks
Align closely with Creative and Activation teams to ensure strategic consistency

Performance & Insights Integration

Work closely with E-Commerce to align brand strategy and performance marketing
Partner with Brand Management to translate insights into actionable strategy
Build and evolve global measurement and KPI frameworks

In a Nutshell:

This role is ideal for someone with a consulting background who enjoys structuring complex marketing challenges and turning them into scalable solutions. You combine strategic marketing thinking with analytical rigor and an entrepreneurial drive to build a high-impact marketing engine.

WHAT YOU NEED TO SUCCEED

Strong strategic background, ideally from strategy consulting, or a comparable role in strategy, business planning, or a central marketing function
2–3 years of professional experience, ideally in strategy consulting, high growth startups or another high-performance environment
Strong analytical and strategic thinking skills combined with a structured and data-driven working style
Entrepreneurial mindset with solid commercial acumen and a high degree of ownership
Outstanding ability to structure complex topics and synthesize insights
Hands-on, analytical and impact-driven
Strong business logic and financial mindset, especially around budgets and investments
Global mindset with experience working across functions and markets
Excellent communication skills (englisch & german C1), able to align senior stakeholders clearly and confidently

WHAT DRIVES US

We’re a little different, and that’s exactly what makes us who we are:

Passion: We’re passionate about what we do. Full of energy, optimism, and hungry for what’s next.
Responsibility: We have each other’s backs, take responsibility, and give it our all when it really matters.
Professionalism: We take our work seriously, but not ourselves too much. We’re open, straightforward, and always on equal footing. No bullshit, no egos. Just teamwork.
Innovation: We prefer “Why not?” over “That’s how it’s always been done.” We love new ideas, unconventional approaches, and never stand still

(WH)yfood?

What we offer

We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees.
yfood goes international. Although Germany is our home base, we have created a dynamic and colorful environment with our international markets, where many exciting topics are waiting for you.
Agility is key. That's why we work in a hybrid work model and offer you the opportunity to work with Workation from other EU countries.
Go with the flow. We contribute 30€ to your public transportation ticket
Vacation is important. That's why we give you 30 days of paid vacation per year.
yfood keeps you fit. With a subsidized EGYM Wellpass membership, you can do something good for yourself for just €29 per month. We also offer workshops and campaigns (e.g. Yoga, Breathwork, Soccer, Pickleball) as part of our health management & Healthy@yfood
Train your taste buds. Everyone who wants to is part of our Sensory Team. So try new products, varieties or flavors before anyone else. Otherwise, there's as much yfood as you can carry, for free of course in all our offices but also if you work remotely.
As a start-up you often have to fight with clichés. But some of them are true. That's why we also offer a fruit basket, your free caffeine kick or the still water.
Come as you are. Whether in a suit or unicorn onesie. We do not have a dress code.

CONTACT

Katharina Bauer
Talent Acquisition Manager
jobs@yfood.eu

Equal Opportunity Employer

At yfood, we are committed to creating equal opportunities for everyone. We celebrate diversity and are dedicated to fostering an inclusive and respectful work environment for all employees.

We welcome applications from all individuals, regardless of age, race, nationality, ethnicity, religion, gender, sexual orientation, gender identity or expression, marital status, disability, or any other characteristic protected by applicable laws.

Applications from people with disabilities are explicitly encouraged.

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About us

With yfood, we are the market leader in the smart food category in Germany, a new category of products with a complete nutrient profile that are quickly and easily available at any time. Since our founding in 2017, we have been making innovative "complete food" in the form of drinks, bars as well as powders, enabling simpler, better nutrition - especially in everyday situations where it is not always easy to have a balanced diet due to time or availability issues. The products contain all the essential micro- and macronutrients our body needs - without sacrificing taste. Sustainability is also important to us. For example, we use resources responsibly and have been a carbon-neutral company since 2021. Currently, more than 180 food enthusiasts are working on our vision of making balanced nutrition easier. Our products are available in more than 30 European markets, including the UK, France, and the Netherlands.

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Your application!

Thank you for considering a career at yfood Labs GmbH. Please fill out the following form. In case you are experiencing problems with the document upload, mail your documents to jobs@yfood.eu.