Consumer Insights Manager (m/f/d)

Permanent employee, Full-time · München / Remote

The Role
As a Consumer Insights Manager you will be in charge of all our bespoke brand researches, holistic consumer / customer analysis, as well as driving cross-functional collaboration to bring brand insights to the next level. Putting our consumers at the heart of everything we do, your work will turn research into actionable insights to further grow our business, optimize our brand managements efforts, and ultimately strengthen our brand. You will directly report to the Brand Management Lead and work closely with the entire marketing team and all data/insights stakeholders. Your main projects will focus on Germany, Austria, United Kingdom, The Netherlands, France, and Switzerland.
Your mission
  • You plan, execute, and analyze our global brand tracker and customer survey(s) including action-based result presentations.
  • You set up and carry-out ad-hoc research projects that provide actionable insights to optimize our brand management and marketing efforts.
  • You further enhance and optimize our brand KPI measurement framework by suggesting additional tools, research, and tests.
  • You develop and implement overarching consumer & customer analysis by using primary data sources and adding secondary research were meaningful.
  • You integrate brand research data into our data warehouse and set-up overarching brand KPI & marketing performance dashboard in close collaboration with our BI team.
  • You collaborate with our BI, data-science, growth and retail teams to drive overarching consumer/customer as well as business insights.
  • You closely monitor consumer/market trends and share insights that have a direct impact on business decisions .
  • You offer advice, deliver insights and consult all international brand managers and internal stakeholders as our brand research and consumer insights expert.
Your Profile
  • You have a degree in business administration or marketing with a specialization in market research/statistics;  alternatively degree in social sciences or similar
  • You have a proven track record of working as a market/brand researcher (at least 5 years, FMCG and brand research experience is a must)
  • You are highly skilled in different research methodologies, statistical testing, XLS, SPSS, online survey tools; (SQL, Tableau is a plus)
  • You have outstanding analytical and data analysis skills paired with the ability to focus on results that drive action
  • You have a communicative personality with a passion for data and  the ability to win people for your projects
  • You can reduce complex issues to what matters and make results digestible for varying stakeholder groups
  • You have an entrepreneurial mindset, ability to deliver short-term successes whilst having a long-term vision in mind
  • You have organizational talent and the ability to keep your cool on stressful days
  • You are fluent in English and German
Our Benefits
  • You want to take over responsibility for your own areas of responsibility as quickly as possible
  • You want to become part of a motivated, dynamic team
  • You have the desire to develop yourself personally and professionally
  • The opportunity to participate in the rapid international growth of yfood
  • A collegial atmosphere with flat hierarchies and short decision-making paths
  • Flexible working hours, hybrid work and a secure employment relationship
  • Regular team events
  • Subsidized fitness offers
Sounds interesting?
Then take your chance and actively shape the success of yfood. Please send us your complete application documents including salary requirements and earliest possible starting date.

Antonia Conrad
Junior Talent Acquisition Manager
About us
As one of the fastest growing food start-ups in Europe, yfood attracted a lot of attention with a successful deal on the german TV show "Die Höhle der Löwen".
yfood is a food-tech startup from Munich, Germany, which revolutionizes the food industry with innovative complete food solutions and fundamentally changes previous eating habits. Our products provide complete and balanced meals in mobile dosage forms, which contain everything your body needs (26 vitamins & minerals, essential omega fatty acids, plenty of protein and important fiber), satisfy the hunger and provide constant energy for a successful day. Meanwhile we employ over 140 food enthusiasts who work with us every day towards the big goal of making yfood available to our customers anytime and anywhere - whether online or in retail stores.

Smart food instead of fast food!

The most important ingredient for our success is our team - become part of it!
Your application!
Thank you for considering a career at yfood Labs GmbH. Please fill out the following form. In case you are experiencing problems with the document upload, mail your documents to

Please upload your CV, recent certificates as well as a brief cover letter (in total max. 20 MB).

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