Senior National Account Manager (Wholesale & Convenience) - London based

Your responsibilites as a Senior National Account Manager

• Own and grow yfood’s UK wholesale and symbol group accounts, delivering volume, net revenue and margin targets across the customer P&L
• Build and deliver joint business plans with each customer, and lead annual negotiations on terms, pricing, range, promotions and trade investment
• Turn listings into distribution: drive depot and store level availability through the right mix of promotions, guides, field sales and symbol group programmes
• Open new accounts across wholesale, buying groups, foodservice, travel and forecourt to widen yfood’s on the go reach
• Build the wholesale and convenience channel plan, using EPOS and depot data to find where to grow, and manage trade investment with discipline, tracking the return on every promotion and listing
• Lead our field sales activity in wholesale and convenience: work with our field sales partners to drive store-level distribution and execution, measure what works, and help shape how our field coverage develops as we grow
• Work with Marketing, Trade Marketing and our Munich supply chain and planning teams on forecasts, launches and in store activation
• Hire, lead and develop a National Account Executive, building a strong wholesale team with clear accountabilities and room to grow

Your skills as a Senior National Account Manager

• 7+ years’ experience in UK FMCG account management, including at least 5 years as a National Account Manager in wholesale and convenience
• Recent, direct experience managing Booker; experience with Bestway, Nisa or the symbol groups is a strong plus
• A proven track record of growing distribution and revenue in wholesale, ideally with a challenger or high growth brand
• Strong joint business planning, negotiation and customer P&L skills, including trade terms, promotional planning and ROI
• A clear understanding of how wholesale reaches independent stores: push and pull, promotional guides, field sales and symbol group programmes, ideally including managing field sales teams or agencies
• Confidence with data (EPOS, depot data, forecasting and Excel) and using it to tell a commercial story
• Strong relationship and stakeholder skills, working across teams and countries, with experience of coaching or managing others
• A self-starter with pace and energy, comfortable with ambiguity; chilled or impulse experience is a bonus

• Passion:  We’re passionate about what we do. Full of energy, optimism, and hungry for what’s next.
• Responsibility: We have each other’s backs, take responsibility, and give it our all when it really matters.
• Professionalism: We take our work seriously, but not ourselves too much. We’re open, straightforward, and always on equal footing. No bullshit, no egos. Just teamwork.
• Innovation:  We prefer “Why not?” over “That’s how it’s always been done.” We love new ideas, unconventional approaches, and never stand stil

What we offer - Our Benefits

• We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees.
• yfood goes international. Although Germany is our home base, we have created a dynamic and colorful environment with our international markets, where many exciting topics are waiting for you.
• Agility is key. That's why we work in a hybrid work model and offer you the opportunity to work with Workation from other EU countries.
• Vacation is important. That's why we give you 30 days of paid vacation per year.
• yfood keeps you fit. We offer a monthly sports allowance of €30 to support your wellbeing. For this purpose, we offer workshops and campaigns (e.g. Yoga, Breathwork, Soccer, Pickleball) as part of our health management & Healthy@yfood
• Train your taste buds. Everyone who wants to is part of our Sensory Team. So try new products, varieties or flavors before anyone else. Otherwise, there's as much yfood as you can carry, for free of course in all our offices but also if you work remotely.
• As a start-up you often have to fight with clichés. But some of them are true. That's why we also offer a fruit basket, your free caffeine kick or the still water.
• Come as you are. Whether in a suit or unicorn onesie. We do not have a dress code.