YOUR MISSION
Ready to rethink nutrition? At yfood, we’ve been pioneering good food for everyday life since 2017, offering balanced, convenient, and truly delicious options. With our products, we’ve created an entirely new category: Smart Food. Active across Europe, growing fast, and always on the lookout for fresh ideas. If you want to be part of a dynamic team that’s revolutionising the food industry, yfood is the place for you.
Lead and scale yfood’s global e-commerce business as a core pillar of the omnichannel growth strategy, driving revenue, profitability and international expansion in close alignment with local market and retail priorities.
- Full ownership of the global E-Commerce P&L (DTC and Amazon), including revenue, margin, pricing, promotions and product offering
- Lead E-Shop & Tech Stack (Shopify), Performance Marketing and CRM teams
- Own forecasting, budgeting and integrated business planning across markets
- Drive international market roll-outs and use e-commerce as an enabler for retail and omnichannel expansion
- Scale performance marketing, conversion and Customer Lifetime Value, including subscription models
- Evolve CRM towards retention-, loyalty- and lifecycle-driven growth
- Own the e-commerce technology and UX roadmap to ensure scalability and speed
- Act as strategic counterpart to Influencer Marketing as part of the acquisition and mid-funnel setup (non-disciplinary)
WHAT DRIVES US
We’re a little different, and that’s exactly what makes us who we are:
- Passion: We’re passionate about what we do. Full of energy, optimism, and hungry for what’s next.
- Responsibility: We have each other’s backs, take responsibility, and give it our all when it really matters.
- Professionalism: We take our work seriously, but not ourselves too much. We’re open, straightforward, and always on equal footing. No bullshit, no egos. Just teamwork.
- Innovation: We prefer “Why not?” over “That’s how it’s always been done.” We love new ideas, unconventional approaches, and never stand still
CONTACT
Katharina Bauer
Talent Acquisition Manager
Equal Opportunity Employer
At yfood, we are committed to creating equal opportunities for everyone. We celebrate diversity and are dedicated to fostering an inclusive and respectful work environment for all employees.
We welcome applications from all individuals, regardless of age, race, nationality, ethnicity, religion, gender, sexual orientation, gender identity or expression, marital status, disability, or any other characteristic protected by applicable laws.
Applications from people with disabilities are explicitly encouraged.
About us
With yfood, we are the market leader in the smart food category in Germany, a new category of products with a complete nutrient profile that are quickly and easily available at any time. Since our founding in 2017, we have been making innovative "complete food" in the form of drinks, bars as well as powders, enabling simpler, better nutrition - especially in everyday situations where it is not always easy to have a balanced diet due to time or availability issues. The products contain all the essential micro- and macronutrients our body needs - without sacrificing taste. Sustainability is also important to us. For example, we use resources responsibly and have been a carbon-neutral company since 2021. Currently, more than 180 food enthusiasts are working on our vision of making balanced nutrition easier. Our products are available in more than 30 European markets, including the UK, France, and the Netherlands.
