YOUR MISSION
We are the future of convenience food! We are a young, fun and ambitious team - and we want you to become part of us!
As the Influencer Marketing Manager for France, your core focus will be to adjust the FR influencer strategy and execute the full range of influencer initiatives to grow yfood’s digital brand presence and deliver against agreed objectives in line with performance and brand goals. In addition, you will support in building up our influencer activities in Belgium. You will further refine influencer acquisition strategies, processes and tools to reach visibility targets in a smart and efficient way.
Your responsibilities:
- Localize and execute yfood’s influencer strategy across all social channels in France
- Support the development and early rollout of influencer initiatives in Belgium
- Develop and execute new strategies for innovative ways of promoting yfood products and the brand across all influencer segments, from nano influencers to large brand ambassadors and celebrities
- Become a reliable partner to our influencer agencies
- Deepen your understanding of the creator ecosystem, build strong relationships within the influencer industry, stay open to new channels and opportunities, and share learnings with your counterparts in other European markets
- Own the influencer budget, KPIs and performance statistics; manage and monitor all campaigns to ensure strong results while using our processes, tools and systems efficiently
- Compile and update influencer performance reports and campaign reports for your markets
- Work closely with our marketing, product and retail departments to ensure alignment on social and influencer activity
WHAT YOU NEED TO SUCCEED
- Studied marketing, communications, journalism, business or similar
- Previous experiences in Influencer Marketing, Social Marketing or similar would be helpful
- Knowledge of social media & Influencer landscape in France
- Willingness to learn, and an independent, structured way of working
- Ability to think creatively and shape campaigns that are fun, clever and on point with brands and audiences
- Excellent skills in French (native speaker) as well as English
- Excellent skills with Microsoft Office tools
Equal Opportunity Employer At yfood, we are committed to creating equal opportunities for everyone. We celebrate diversity and are dedicated to fostering an inclusive and respectful work environment for all employees.
We welcome applications from all individuals, regardless of age, race, nationality, ethnicity, religion, gender, sexual orientation, gender identity or expression, marital status, disability, or any other characteristic protected by applicable laws.
Applications from people with disabilities are explicitly encouraged.
CONTACT
About us
With yfood, we are the market leader in the smart food category in Germany, a new category of products with a complete nutrient profile that are quickly and easily available at any time. Since our founding in 2017, we have been making innovative "complete food" in the form of drinks, bars as well as powders, enabling simpler, better nutrition - especially in everyday situations where it is not always easy to have a balanced diet due to time or availability issues. The products contain all the essential micro- and macronutrients our body needs - without sacrificing taste. Sustainability is also important to us. For example, we use resources responsibly and have been a carbon-neutral company since 2021. Currently, more than 180 food enthusiasts are working on our vision of making balanced nutrition easier. Our products are available in more than 30 European markets, including the UK, France, and the Netherlands.
