YOUR MISSION
Ready to rethink nutrition? At yfood, we’ve been pioneering good food for everyday life since 2017, offering balanced, convenient, and truly delicious options. With our products, we’ve created an entirely new category: Smart Food. Active across Europe, growing fast, and always on the lookout for fresh ideas. If you want to be part of a dynamic team that’s revolutionising the food industry, yfood is the place for you.
As the Influencer Marketing Manager for France, your core focus will be to adjust the FR influencer strategy and execute the full range of influencer initiatives to grow yfood’s digital brand presence and deliver against agreed objectives in line with performance and brand goals. In addition, you will support in building up our influencer activities in Belgium. You will further refine influencer acquisition strategies, processes and tools to reach visibility targets in a smart and efficient way.
- Localize and execute yfood’s influencer strategy across all social channels in France
- Support the development and early rollout of influencer initiatives in Belgium
- Develop and execute new strategies for innovative ways of promoting yfood products and the brand across all influencer segments, from nano influencers to large brand ambassadors and celebrities
- Become a reliable partner to our influencer agencies
- Deepen your understanding of the creator ecosystem, build strong relationships within the influencer industry, stay open to new channels and opportunities, and share learnings with your counterparts in other European markets
- Own the influencer budget, KPIs and performance statistics; manage and monitor all campaigns to ensure strong results while using our processes, tools and systems efficiently
- Compile and update influencer performance reports and campaign reports for your markets
- Work closely with our marketing, product and retail departments to ensure alignment on social and influencer activity
(WH)yfood?
What drives us
We’re a little different, and that’s exactly what makes us who we are:
- Passion: We’re passionate about what we do. Full of energy, optimism, and hungry for what’s next.
- Responsibility: We have each other’s backs, take responsibility, and give it our all when it really matters.
- Professionalism: We take our work seriously, but not ourselves too much. We’re open, straightforward, and always on equal footing. No bullshit, no egos. Just teamwork.
- Innovation: We prefer “Why not?” over “That’s how it’s always been done.” We love new ideas, unconventional approaches, and never stand still.
What we offer- We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees.
- yfood goes international. Although Germany is our home base, we have created a dynamic and colorful environment with our international markets, where many exciting topics are waiting for you.
- Agility is key. That's why we work in a hybrid work model and offer you the opportunity to work with Workation from other EU countries.
- Go with the flow. We contribute 30€ to your public transportation ticket
- Vacation is important. That's why we give you 30 days of paid vacation per year.
- yfood keeps you fit. For this purpose, we offer a sports allowance workshops and campaigns (e.g. step challenge for a good cause) as part of our health management.
- Train your taste buds. Everyone who wants to is part of our Sensory Team. So try new products, varieties or flavors before anyone else. Otherwise, there's as much yfood as you can carry, for free of course in all our offices but also if you work remotely.
- As a start-up you often have to fight with clichés. But some of them are true. That's why we also offer a fruit basket, your free caffeine kick or the still water.
- Come as you are. Whether in a suit or unicorn onesie. We do not have a dress code.
Equal Opportunity Employer
At yfood, we are committed to creating equal opportunities for everyone. We celebrate diversity and are dedicated to fostering an inclusive and respectful work environment for all employees.
We welcome applications from all individuals, regardless of age, race, nationality, ethnicity, religion, gender, sexual orientation, gender identity or expression, marital status, disability, or any other characteristic protected by applicable laws.
Applications from people with disabilities are explicitly encouraged.
CONTACT
About us
With yfood, we are the market leader in the smart food category in Germany, a new category of products with a complete nutrient profile that are quickly and easily available at any time. Since our founding in 2017, we have been making innovative "complete food" in the form of drinks, bars as well as powders, enabling simpler, better nutrition - especially in everyday situations where it is not always easy to have a balanced diet due to time or availability issues. The products contain all the essential micro- and macronutrients our body needs - without sacrificing taste. Sustainability is also important to us. For example, we use resources responsibly and have been a carbon-neutral company since 2021. Currently, more than 180 food enthusiasts are working on our vision of making balanced nutrition easier. Our products are available in more than 30 European markets, including the UK, France, and the Netherlands.
