Trade Marketing Manager - Accelerating & Emerging Markets (m/w/d)

Permanent employee, Full-time · München

YOUR MISSION

We are yfood, pioneers in the Smart Food category and market leader in DACH, now expanding our footprint in the UK, Netherlands, Spain, France and beyond. Join us as our International Trade Marketing Manager and play a key role in bringing our brand to life in stores across Europe. Based at our Munich HQ, you’ll be the go-to person for our international teams and distribution partners, shaping our success in new markets.

As an International Trade Marketing Manager – Accelerating & Emerging Markets, you will drive in-store brand visibility and shopper engagement across our accelerating European markets while shaping our expansion into new regions (e.g Spain, Italy, Nordics) In close collaboration with the International expansion team.

You will execute impactful B2C trade marketing activations in established markets while also supporting sales teams and distribution partners with B2B initiatives. Additionally, you will develop and implement go-to-market strategies for emerging markets, ensuring a strong foundation for future growth.

Your Responsibilities

Identify local market needs and opportunities, ensuring tailored executions within budget while considering local differences
Plan, execute, and evaluate trade marketing activations to boost brand visibility and sales, adapting to local market dynamics
Work closely with the yfood in-house creative team and brand management to deliver optimal brand executions for international trade activities
Monitor POS activations, promotions, and competitor performance to refine strategies.
Conduct market analyses to identify trends and growth opportunities
Develop and align quarterly and annual trade marketing plans for optimal execution
Track budgets and activity performance to maximize efficiency and impact
Collaborate with the wider marketing team to align trade marketing with overall marketing strategies
Support emerging market expansion by integrating trade marketing into go-to-market plans
Organize and support local sales teams on executing B2B trade shows and retailer events

WHAT YOU NEED TO SUCCEED

Experience: 3–5 years in Trade Marketing, ideally in FMCG, Retail, or Consumer Goods
International Exposure: First-hand experience in international trade marketing, preferably in Spain, Italy, the UK, or the Netherlands
Project Management: Strong ability to develop and execute tactical plans in international retail environments
Communication & Collaboration: Excellent interpersonal skills to work effectively across teams and functions
Proactive & Solution-Oriented: A hands-on mindset with a "can-do" attitude, thriving in fast-paced settings
Creativity & Influence: Ability to develop innovative ideas and inspire stakeholders
Languages: Fluency in English is essential; Dutch, Spanish, or French are a plus
Mindset: Strong analytical and conceptual thinking with a strategic approach

(WH)yfood?

We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees.
yfood goes international. Although Germany is our home base, we have created a dynamic and colorful environment with our international markets, where many exciting topics are waiting for you.
Agility is key. That's why we work in a hybrid work model and offer you the opportunity to work with Workation from other EU countries.
Vacation is important. That's why we give you 30 days of paid vacation per year.
yfood keeps you fit. With a subsidized membership at EGYM Wellpass you can do yourself good for only 29€ per month. For this purpose, we offer workshops and campaigns (e.g. step challenge for a good cause) as part of our health management.
Go with the flow. We contribute 30€ to your public transportation ticket and offer you the opportunity to lease a bicycle at a reduced price via JobRad.
Train your taste buds. Everyone who wants to is part of our Sensory Team. So try new products, varieties or flavors before anyone else. Otherwise, there's as much yfood as you can carry, for free of course in all our offices but also if you work remotely.
As a start-up you often have to fight with clichés. But some of them are true.That's why we also offer a fruit basket, your free caffeine kick or the still water.
Come as you are. Whether in a suit or unicorn onesie. We do not have a dress code.
B Corp is king. We have recently become B Corp certified! This means that we can now officially join a round of companies that all meet high social and environmental standards.

CONTACT

Katharina Bauer

Talent Acquisition Manager

jobs@yfood.eu

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About us

With yfood, we are the market leader in the smart food category in Germany, a new category of products with a complete nutrient profile that are quickly and easily available at any time. Since our founding in 2017, we have been making innovative "complete food" in the form of drinks, bars as well as powders, enabling simpler, better nutrition - especially in everyday situations where it is not always easy to have a balanced diet due to time or availability issues. The products contain all the essential micro- and macronutrients our body needs - without sacrificing taste. Sustainability is also important to us. For example, we use resources responsibly and have been a carbon-neutral company since 2021. Currently, more than 180 food enthusiasts are working on our vision of making balanced nutrition easier. Our products are available in more than 30 European markets, including the UK, France, and the Netherlands.

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Your application!

Thank you for considering a career at yfood Labs GmbH. Please fill out the following form. In case you are experiencing problems with the document upload, mail your documents to jobs@yfood.eu.